Founded by Abigail Smith Hanby and Camille Roccanova, PAM is a women-owned, women-run consultancy that helps research and cultural institutions realize their full potential.



Abigail
Smith Hanby

Strategy Director
Abigail brings clarity and structure to complexity, and believes strategy, user experience, and design are symbiotic. She has a polymathic ability to investigate and frame at macro and micro scales simultaneously. She helps clients and partners achieve greatness by revealing potential, building consensus, and laying out tactical plans for action. Abigail holds an MARCH and an MLA from University of Pennsylvania Graduate School of Design, a BFA in Visual Communication and Cinema from the School of Visual Arts in New York, and a certificate of Urban Planning from Harvard Graduate School of Design.

Camille 
Roccanova 

Content Director
Camille is a thorough communicator and deep listener. She is adept at synthesizing in real time and embodying the voice of the client. Of Camille’s writing, clients often remark “I marvel at the way you distilled my ideas.” She also delivers on-point projects on time, without stressing people out. Camille holds an MLIS with a concentration in archives management from Simmons University, and a BA in Visual Art from Bennington College.



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